Senior Marketing Specialist at Northwestern Mutual
Marketing and Advertising | Greater Milwaukee Area, US
Business professional with broad experience in marketing, management and technology. Interested in continuous learning and the chance to create solid, above-average work that makes an impact. Also seek chances to heighten my overall business-sense outside the marketing walls to advance in a ever-changing world and economy.
Specialties: Branding, business development, web development, interactive marketing, technology
Dec
2009 - Present
Senior Marketing Specialist / Northwestern Mutual
Jan
2000 - Present
Marketing & Technology/Web Consultant / Self-employed Business
I aid individuals and small companies in basic marketing strategies including branding, logos/tag lines, research methodology, creating online presences and more.
Past work includes branding, personal and small business web site design and development (also SEO and blog and podcast development), strategic campaign advice and knowledge to the latest in technology for almost any need.
Aug
2007 -
Jul
2009
Marketing Specialist / Versant
My duties include providing support for business development efforts internally. Externally, I aid account managers in bringing high-value work to our clients with interactive/web, branding and other marketing focus's.
Creative brainstorming, research, knowledge sharing, project management and leveraging my own skill sets in the digital and marketing realms to create excellent services and products are things that I do on a daily basis. Working with an excellent team of fellow associates is what brings it all together.
2003 -
2006
Marketing Assistant / Prevea
- Responsible for marketing physicians and their healthcare services
- Participated in introducing Prevea’s new Heart and Vascular services to Northeast Wisconsin
- Aided in developing Open Enrollment Campaign to Green Bay business’s and conducted research, developed marketing methods and databases to reach consumers and their employers, and formulated appropriate marketing mix
- Designed new website and conducted visitor analysis with Content Management Software
- Developed metrics to track web behavior along with current advertising campaigns, and also compared the number of new procedures and operations being performed in our clinics and hospitals, changes in patient volume, and financial gains and losses
- Participated in and facilitated many community events and sponsorships
- Facilitated buildings/property and company logo analysis to create consistent brand image for the company and all 13 clinic sites and 2 hospital partners
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2003
-
2007
University of Wisconsin-Whitewater
Business
in
Marketing
Activities: American Marketing Association, Creative Marketing Unlimited, Outdoor Adventure Club
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Websites:
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Honors:
Hope Award (Most likely to succeed) - Creative Marketing Unlimited – 2004
Most Valuable Member – American Marketing Association – May 2004
Elected as Dorm L.I.T. (Leader in Training) – 2003
Eagle Scout Award – May 2003
Two-time State Track Champion
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Interests:
Technology, branding, camping, running, marketing, environmental issues